Marketing & Corporate Strategy

• 

  Why A Business Plan Is Not Overrated Or A Waste Of Time – Breaking The Issues Down For The Layman

  April 20, 2021 0

  1

  This article was inspired by a social media post which said that writing a business plan is overrated. Being my usual curious self, I went through […]

• 

  Deploying The Tri-Component Attitude Model To Revive Ghana’s Hospitality and Leisure Industry After The Coronavirus Pandemic

  March 13, 2021 0

  3
• 

  Bawumia is right about novelty of Ghana’s Universal QR CODES. Dr. Kobby Mensah got it wrong.

  December 3, 2020 0

  0
• 

  Position-Based Competitor Strategies – Some Illustrations from Ghana’s Radio and Telecom Industries

  January 20, 2020 0

  2
• 

  Strategic Club Marketing – A Few Experiences from the Ghana Premier League

  January 10, 2020 2

  3