December 29, 2019

Rogue Branding – Case study of the Shatta Wale Brand

Introduction   A social media post from a friend got me thinking. Do brands have to be consistent to enjoy a high degree of equity? Do […]
July 27, 2018

Meet Wan-O: the rapper braving all odds to get his music directly to fans

For over five years, rapper Wan-O has been on a peculiar musical journey. If you frequent the Accra Mall, there’s a chance you may have encountered […]