January 20, 2020

Position-Based Competitor Strategies – Some Illustrations from Ghana’s Radio and Telecom Industries

When I write articles about Marketing or corporate strategy, it’s because I have first-hand experiences of how people struggle to understand strategic marketing or strategic management […]
October 27, 2019

Brand Personality – A case study of Citi 97.3FM

One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]