January 20, 2020

Position-Based Competitor Strategies – Some Illustrations from Ghana’s Radio and Telecom Industries

When I write articles about Marketing or corporate strategy, it’s because I have first-hand experiences of how people struggle to understand strategic marketing or strategic management […]
January 10, 2020

Strategic Club Marketing – A Few Experiences from the Ghana Premier League

This article will draw largely from my personal experiences as the lead marketing guy when my former company was the headline sponsor of the local league […]