November 13, 2020

Why A Business Plan Is Not Overrated Or A Waste Of Time – Breaking The Issues Down For The Layman

This article was inspired by a social media post which said that writing a business plan is overrated. Being my usual curious self, I went through […]
May 13, 2020

Deploying The Tri-Component Attitude Model To Revive Ghana’s Hospitality and Leisure Industry After The Coronavirus Pandemic

The global hospitality industry has been one of the heaviest hit by the current coronavirus pandemic. According to global hospitality data company STR, occupancy as at […]
January 20, 2020

Position-Based Competitor Strategies – Some Illustrations from Ghana’s Radio and Telecom Industries

When I write articles about Marketing or corporate strategy, it’s because I have first-hand experiences of how people struggle to understand strategic marketing or strategic management […]
January 10, 2020

Strategic Club Marketing – A Few Experiences from the Ghana Premier League

This article will draw largely from my personal experiences as the lead marketing guy when my former company was the headline sponsor of the local league […]
October 27, 2019

Brand Personality – A case study of Citi 97.3FM

One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]
October 10, 2018

Banking Literacy 101 – Of rumours, panic withdrawals & self-fulfilling prophesies

This post was motivated by some malicious publication on social media aimed at bringing a bank down, recent panic withdrawals fueled largely by such rumours and […]
October 12, 2017
Writer

Understanding the Ghanaian Entrepreneurial Ecosystem

The predominant metaphor for harnessing entrepreneurship as an economic development strategy is the “entrepreneurship ecosystem.” Accordingly, countries around the world aspire to make their economies more […]
August 2, 2017

Rectifying the Re-Branding misconception

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July 13, 2017

Branding Ghana – The way forward

  In recent times, Ghana has attempted to brand and position itself on the international destination market with the setting up of the Brand Ghana office […]