November 13, 2020
This article was inspired by a social media post which said that writing a business plan is overrated. Being my usual curious self, I went through […]
May 13, 2020
The global hospitality industry has been one of the heaviest hit by the current coronavirus pandemic. According to global hospitality data company STR, occupancy as at […]
January 20, 2020
When I write articles about Marketing or corporate strategy, it’s because I have first-hand experiences of how people struggle to understand strategic marketing or strategic management […]
January 10, 2020
This article will draw largely from my personal experiences as the lead marketing guy when my former company was the headline sponsor of the local league […]
October 27, 2019
One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]
October 10, 2018
This post was motivated by some malicious publication on social media aimed at bringing a bank down, recent panic withdrawals fueled largely by such rumours and […]
October 12, 2017
The predominant metaphor for harnessing entrepreneurship as an economic development strategy is the “entrepreneurship ecosystem.” Accordingly, countries around the world aspire to make their economies more […]
August 2, 2017
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July 13, 2017
In recent times, Ghana has attempted to brand and position itself on the international destination market with the setting up of the Brand Ghana office […]