The global hospitality industry has been one of the heaviest hit by the current coronavirus pandemic. According to global hospitality data company STR, occupancy as at […]
Following the recent lecture by the Vice-President, Dr Mahamudu Bawumia in which he stated that Ghana’s recently introduced Universal QR code was the first of its […]
When I write articles about Marketing or corporate strategy, it’s because I have first-hand experiences of how people struggle to understand strategic marketing or strategic management […]
This article will draw largely from my personal experiences as the lead marketing guy when my former company was the headline sponsor of the local league […]
One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]
This post was motivated by some malicious publication on social media aimed at bringing a bank down, recent panic withdrawals fueled largely by such rumours and […]
The predominant metaphor for harnessing entrepreneurship as an economic development strategy is the “entrepreneurship ecosystem.” Accordingly, countries around the world aspire to make their economies more […]
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