January 10, 2020

Strategic Club Marketing – A Few Experiences from the Ghana Premier League

This article will draw largely from my personal experiences as the lead marketing guy when my former company was the headline sponsor of the local league […]
December 29, 2019

Rogue Branding – Case study of the Shatta Wale Brand

Introduction   A social media post from a friend got me thinking. Do brands have to be consistent to enjoy a high degree of equity? Do […]
October 27, 2019

Brand Personality – A case study of Citi 97.3FM

One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]
July 27, 2018

Meet Wan-O: the rapper braving all odds to get his music directly to fans

For over five years, rapper Wan-O has been on a peculiar musical journey. If you frequent the Accra Mall, there’s a chance you may have encountered […]
February 12, 2018

Ebony’s demise and matters arising

I haven’t been able to post anything on social media since the sad demise of “my” Ebony. I am the kind of person fixated with being […]
December 27, 2017

Short Commentary on #D2R2017

First all let me say thank you to Citi Fm for the invitation. Timing Audience including yours truly was on time and the event also started […]
May 22, 2017

Our entitlement mentality and societal pressure to conform

I have been motivated to write this article due to the uproar that has been generated by John Dumelo’s Instagram post about a university graduate hawking […]
April 30, 2017

The Adonko – FDA Issue: Why FDA’S reaction is an overkill

I have followed the Adonko issue with keen interest since the media backlash after the now infamous concert. As a marketing communications practitioner, my initial reaction […]
January 13, 2017

The case of Nana Aba Anamoah and Fareed Zakaria: TV3 may have scored an own goal

I have been motivated to write this article due to the need to highlight a critical issue that has been missing in all media discussions; the […]