This article will draw largely from my personal experiences as the lead marketing guy when my former company was the headline sponsor of the local league […]
One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]
For over five years, rapper Wan-O has been on a peculiar musical journey. If you frequent the Accra Mall, there’s a chance you may have encountered […]
I have been motivated to write this article due to the uproar that has been generated by John Dumelo’s Instagram post about a university graduate hawking […]
I have followed the Adonko issue with keen interest since the media backlash after the now infamous concert. As a marketing communications practitioner, my initial reaction […]