January 10, 2020
This article will draw largely from my personal experiences as the lead marketing guy when my former company was the headline sponsor of the local league […]
December 29, 2019
Introduction A social media post from a friend got me thinking. Do brands have to be consistent to enjoy a high degree of equity? Do […]
October 27, 2019
One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]
July 27, 2018
For over five years, rapper Wan-O has been on a peculiar musical journey. If you frequent the Accra Mall, there’s a chance you may have encountered […]
February 12, 2018
I haven’t been able to post anything on social media since the sad demise of “my” Ebony. I am the kind of person fixated with being […]
December 27, 2017
First all let me say thank you to Citi Fm for the invitation. Timing Audience including yours truly was on time and the event also started […]
May 22, 2017
I have been motivated to write this article due to the uproar that has been generated by John Dumelo’s Instagram post about a university graduate hawking […]
April 30, 2017
I have followed the Adonko issue with keen interest since the media backlash after the now infamous concert. As a marketing communications practitioner, my initial reaction […]
January 13, 2017
I have been motivated to write this article due to the need to highlight a critical issue that has been missing in all media discussions; the […]