Official Website of Nana Yaw Kesse

Marketing & Corporate Strategy

Deploying The Tri-Component Attitude Model To Revive Ghana’s Hotel And Leisure Industry After The Coronavirus Pandemic
May 13, 2020 0
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The global hospitality industry has been one of the heaviest hit by the current coronavirus pandemic. According to global hospitality data company STR, hotel industry reports […]

Position-Based Competitor Strategies – Some Illustrations from Ghana’s Radio and Telecom Industries
January 20, 2020 0
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Strategic Club Marketing – A Few Experiences from the Ghana Premier League
January 10, 2020 2
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Brand Personality – A case study of Citi 97.3FM
October 27, 2019 0
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Banking Literacy 101 – Of rumours, panic withdrawals & self-fulfilling prophesies
October 10, 2018 0
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