Marketing & Corporate Strategy

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  Why A Business Plan Is Not Overrated Or A Waste Of Time – Breaking The Issues Down For The Layman

  November 13, 2020 0

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  This article was inspired by a social media post which said that writing a business plan is overrated. Being my usual curious self, I went through […]

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  Deploying The Tri-Component Attitude Model To Revive Ghana’s Hospitality and Leisure Industry After The Coronavirus Pandemic

  May 13, 2020 0

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  Position-Based Competitor Strategies – Some Illustrations from Ghana’s Radio and Telecom Industries

  January 20, 2020 0

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  Strategic Club Marketing – A Few Experiences from the Ghana Premier League

  January 10, 2020 2

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  Brand Personality – A case study of Citi 97.3FM

  October 27, 2019 0

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