Marketing & Corporate Strategy

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  Brand Personality – A case study of Citi 97.3FM

  October 27, 2019 0

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  One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One […]

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  Banking Literacy 101 – Of rumours, panic withdrawals & self-fulfilling prophesies

  October 10, 2018 0

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  Understanding the Ghanaian Entrepreneurial Ecosystem

  October 12, 2017 0

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  Rectifying the Re-Branding misconception

  August 2, 2017 0

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  Branding Ghana – The way forward

  July 13, 2017 0

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